Technical Analysis

Taylor Swift is well known country rock singer from Nashville. In the video you will recognize that it does not abstain away from the usual characteristics of a pop video stereotype. This video is defined to be of narrative based, in which some parts of the video are performance. The content of the video emphasises this. The main theme of this is a love story which is very familiar in Taylor Swift’s songs. The setting of the video is set in a school which helps make it easier to identify the target audience. This feature will be taken into consideration for my own music video. The artist has a variety of costume changes in which this is shown in editing. The entire purpose of the video is of Taylor transforming from a nerd in which no one takes notice of into a beautiful girl of whom everyone is fond of. When the end of the video she emerge in a long white dress, this is slightly linked to her ‘Love Story’ video in which she appears in a long white dress running towards her lover. But in this video she appears to be in her prom dress on her prom night, this again links to the high school setting. Both theme and setting have been made so that the song its self is more related. In this particular video it has some parts that are humours in which a majority of pop video tend to promote.

This music video is narrative based which means that that there is some kind of relation between lyrics and visuals. For instance at the beginning Taylor Swift appears to be looking through her window across towards another window in which a male appears. She start singing “Your on the phone with your girlfriend she‘s upset”. The male character Lucas Till seems to be on the phone arguing presumably with his girlfriend on the phone. This appearance Swift comes across as she cares for Lucas, stating to the audience that she may already be in love with him, at this early stage. The relationship between music and visuals are not as obvious, but both music and visuals still play an important part in productions Fir example clearly in the beginning image of Taylor on her own as the beat of the music starts to pick up; I see as the beat pickups even further you see her again dancing, It appears here that Taylor has of little rhythm in her movement as she can hear the music playing.

I really do think that the record label of Taylor Swift is trying to sell the music to the audience through the artist herself. The image that is being shown by the artist comes across as daring, I have noticed this as she keeps on changing costumes and personality this suggests that she is not afraid of doing anything. There is another image of her had been formed that is flexible. This is also very common in pop genre videos. The video is aimed at for young audience and therefore things of sexual approach are missed out. Instead of using things of a sexual nature they have used innocence and humour.


The main genre for this music video is pop. The target audience are mainly teenagers made obvious by the high school theme. The video creates a fairytale story and ending by being narrative and performances based. I believe in this video the lyrics relay more to the visuals then the music. To conclude I would like to say that my overall view of this video would be that it was a very well made video in which it concentrates on promoting the artist as well as the music.