Audience Research

The audience research we done for our media project, it helped us in many ways to carry out our music video. With our audience research what helped us the most was finding out what exactly the audience (listener) would be expecting in an electro/house music video. One of the main things people said was dancers which fit very well in an electro/house music video. An important question we ask the audience was their least favourite music video, this is important when it comes to the making of our music video because we have to make sure that we not use any of the techniques those music videos use. We also asked them what their favourite music video is, this would play a big role towards our music project simply because we would try to use the techniques the music video they suggested. The reason we did the audience research is because we want our music video to appeal, draw and attract our target audience also even to aim at different audiences. The age group we are aiming at are between the ages of 16 to 30 male and female. As a whole our audience research has given as a good and better understanding of what is expected in an electro/house music video and what we can do and use to make this happen.